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This year, hand-made tile specialist Bert & May is celebrating 10 years in business. Creative Director and Founder Lee Thornley talks to Tamsin Kingswell about sustainability, colour and the importance of forever design.

Could Rose be more of a variation on a theme rather than an actual colour? The sheer abundance of pinks under this banner, from palest blush to Barbie tones, would suggest that the word isn’t perhaps as precise as some colour names.

2024/25 Design Direction, GRAIN. Applications in Retail, Kitchens, Accessories, Textiles and Furniture.

2024/25 Design Direction, MINE. Applications in Accessories, Textiles, Furniture, Retail and Fashion.

An in-depth exploration of regional colour preferences with analysis and palettes for eight global regions. 2025 Design Directions LAND, SOUL, STILL LIFE & HACK.

Reconnecting with nature through biomaterials, abundant florals and immersive experiences. Social and market signals for the 2024/25 design direction PLANT.

Understated luxury, raw materials and analogue simplicity. Social and market signals for the 2024/25 design direction PLAIN.

E-waste, mineral mining and activism shaping future materials. Social and market signals for the 2024/25 design direction MINE.