2027

In this age of ever-increasing surveillance, there is a growing unease about the constant level of monitoring. This story takes inspiration from the history of disguise and a future of digital concealment. This is the colour, material and finish forecast for the 2027 design direction HIDE.

Playful, indulgent and resolutely resisting reality, FOLLY tracks a growing interest in romance and fantasy. This story deftly embraces historical pastiche and maximalism. This is the CMF forecast for the 2027 design direction FOLLY.

It’s easy to take the earth beneath our feet for granted, yet for many designers, soil is a springboard for a raft of ideas, from collaborating with insects, to reconsidering traditional burial practices. This is the CMF forecast for the 2027 design direction UNDER.

People are drawn to the cold as a means of escape from extreme heat and for health and wellbeing treatments. Increasingly, frozen landscapes are becoming a rich source of visual inspiration. In this report, you’ll find the colour, material and finish forecast for the 2027 design direction COLD.

An in-depth exploration of regional colour preferences for eight global regions. 2027 Design Directions COLD, UNDER, FOLLY & HIDE.

Colour planning tool for 2027 with complete palettes, colour flows, seasonal continuity colours, colour evolution and colour references.

Design Directions for 2027: COLD, UNDER, FOLLY & HIDE.