CMF Directions
Escapism, nostalgia and cartoon aesthetics, where hyperreal materials and playful exaggeration define the CMF directions for the 2026/27 design direction SELF.
Serendipity, fragmented forms and material experimentation. The CMF directions for the 2025/26 design direction CHANCE.
Engineered luxury, precision and discretion. The CMF directions for the 2025/26 design direction PAY.
With lives lived increasingly online, reality is in danger of becoming subjective. The CMF directions for the 2025 design direction HACK.
Finding beauty in the quiet simplicity of the unadorned and the everyday. The CMF directions for the 2025 design direction STILL LIFE.
Merging climate anxiety, nature symbolism, feminism and folklore to reaffirm culture and identity. The CMF directions for the 2025 design direction SOUL
The narrative around climate change and environmental protection is shifting from an exercise in deprivation to one of positive action. The CMF directions for the 2025 design direction LAND.
Bio-design, invasive species and material symbiosis. The CMF directions for the 2024/25 design direction PLANT.
Monolithic forms, elemental materials and muted tones. The CMF directions for the 2024/25 design direction PLAIN.