Pioneer

An in-depth exploration of regional colour preferences with analysis and palettes for eight global regions. 2025 Design Directions LAND, SOUL, STILL LIFE & HACK.

Reconnecting with nature through biomaterials, abundant florals and immersive experiences. Social and market signals for the 2024/25 design direction PLANT.

Understated luxury, raw materials and analogue simplicity. Social and market signals for the 2024/25 design direction PLAIN.

E-waste, mineral mining and activism shaping future materials. Social and market signals for the 2024/25 design direction MINE.

Increasing resource scarcity is driving a renewed focus on land and cultural identity. Social and market signals for the 2024/25 design direction GRAIN.

Key colour groups and applications for the 2024/25 forecast.

Design Directions 2025 Part Two: STILL LIFE & HACK | Colour Now: 2024 PROVENANCE & SUBMERGE | Focus on Art

Regional designers shaping the 2024 design directions through craft, innovation and cultural perspectives.