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Reconnecting with nature through biomaterials, abundant florals and immersive experiences. Social and market signals for the 2024/25 design direction PLANT.

Understated luxury, raw materials and analogue simplicity. Social and market signals for the 2024/25 design direction PLAIN.

E-waste, mineral mining and activism shaping future materials. Social and market signals for the 2024/25 design direction MINE.

Increasing resource scarcity is driving a renewed focus on land and cultural identity. Social and market signals for the 2024/25 design direction GRAIN.

Key colour groups and applications for the 2024/25 forecast.

Avocado has always swung wildly in and out of popularity. Now the current insatiable demand for natural greens sees avocado once again ripe for rehabilitation.

2024 Design Direction, SUBMERGE. Applications in Retail, Textiles, Furniture, Accessories and Fashion.

Artists and designers are pushing their imaginations to the limit with unconventional explorations of material and form; the results mislead the viewer, creating a world of intrigue and subverted expectations.

Recently, several enterprising design houses have avoided exhibition halls and commercial spaces, instead opting to show collections in apartments. Could this new domesticity be a sign of fatigue with status and a desire to make design more relatable?