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The way we categorise and name colours varies significantly depending on circumstance, experience and location. This essay explores word-colour connections and psychology, along with the impending impact AI will have on our insight into text and colours.

Could Rose be more of a variation on a theme rather than an actual colour? The sheer abundance of pinks under this banner, from palest blush to Barbie tones, would suggest that the word isn’t perhaps as precise as some colour names.

Avocado has always swung wildly in and out of popularity. Now the current insatiable demand for natural greens sees avocado once again ripe for rehabilitation.

2024 Design Direction, SUBMERGE. Applications in Retail, Textiles, Furniture, Accessories and Fashion.

Artists and designers are pushing their imaginations to the limit with unconventional explorations of material and form; the results mislead the viewer, creating a world of intrigue and subverted expectations.

Recently, several enterprising design houses have avoided exhibition halls and commercial spaces, instead opting to show collections in apartments. Could this new domesticity be a sign of fatigue with status and a desire to make design more relatable?

As landfills bulge, not just with fast fashion, but also with furniture, a sense of disquiet is growing.

2024 Design Direction, PROVENANCE. Applications in Furniture, Textiles, Retail, Rugs and Accessories