Colour Now
Reassuring and tranquil, the palette from our design direction for 2026/27 HOLD works well for this market sector, especially for kitchen and outdoors textiles, ceramics and vessels.
In the fourth and final part of our dive into how this 2026/27 story is being interpreted by early adopters, we find out how the retail sector is running with this pleasingly maximalist palette.
In the third part of our look at how this 2026/27 story is filtering through, joyful maximalism has been enthusiastically embraced; there are plenty of early adopters to be found in the surfaces sector.
In the second part of our look at early adopters of this 2026/27 story, we find many applications in the accessories sector. Smaller pieces are ideal for embracing the sheer opulence of TASTE.
A year on from the initial publication of this 2026/27 story, we can see how early adopters are working with this joyously maximalist palette.
2026 Design Direction, STITCH. Applications in Accessories, Craft, Retail, Furniture and Textiles.
2026 Design Direction, TINY. Applications in Accessories, Lighting, Furniture, Textiles and Retail.
2026 Design Direction, MOON. Applications in Lighting, Bathrooms, Textiles, Furniture and Retail.
2026 Design Direction, SIN. Applications in Accessories, Lighting, Furniture, Retail and Textiles.