Pioneer
Pragmatic optimism, shaped by apocalyptic predictions and eco-paralysis. The CMF directions for the 2026/27 design direction JOY.
Fear of the unknown and subsequent lack of control is acknowledged and accepted. The CMF directions for the 2026/27 design direction DARK.
An intentional shift to slow down in response to rapid acceleration. The CMF directions for the 2026/27 design direction HOLD.
An eccentric, theatrical aesthetic that revels in exuberant exhibitionism. The CMF directions for the 2026/27 design direction TASTE.
An in-depth exploration of regional colour preferences for eight global regions. 2027 Design Directions COLD, UNDER, FOLLY & HIDE.
Colour planning tool for 2027 with complete palettes, colour flows, seasonal continuity colours, colour evolution and colour references.
Design Directions for 2027: COLD, UNDER, FOLLY & HIDE.
Key colours and applications for the 2025/26 colour forecast.
An in-depth exploration of regional colour preferences with analysis and palettes for eight global regions. 2026/27 Design Directions TASTE, HOLD, DARK & JOY.