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The way we categorise and name colours varies significantly depending on circumstance, experience and location. This essay explores word-colour connections and psychology, along with the impending impact AI will have on our insight into text and colours.

Could Rose be more of a variation on a theme rather than an actual colour? The sheer abundance of pinks under this banner, from palest blush to Barbie tones, would suggest that the word isn’t perhaps as precise as some colour names.

Design Directions 2025/26 Part One: PAY & CHANCE | Colour Now: 2024/25 GRAIN & MINE | Focus on Surfaces.

An in-depth exploration of regional colour preferences with analysis and palettes for eight global regions. 2025 Design Directions LAND, SOUL, STILL LIFE & HACK.

Reconnecting with nature through biomaterials, abundant florals and immersive experiences. Social and market signals for the 2024/25 design direction PLANT.

Understated luxury, raw materials and analogue simplicity. Social and market signals for the 2024/25 design direction PLAIN.

E-waste, mineral mining and activism shaping future materials. Social and market signals for the 2024/25 design direction MINE.

Increasing resource scarcity is driving a renewed focus on land and cultural identity. Social and market signals for the 2024/25 design direction GRAIN.