An intentional shift to slow down in response to rapid acceleration. In this 27-page report, you’ll find the colour, material and finish forecast for the 2026/27 design direction HOLD.

Driven by health and environmental concerns, this story explores ideas around radical degrowth. Supported by a wholly natural palette, there is a raw aesthetic to unprocessed materials and well-worn surfaces. Objects are reclaimed and repaired, finishes are designed to preserve and patterns draw on simple everyday pleasures.

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