Pragmatic optimism, shaped by apocalyptic predictions and eco-paralysis. In this 27-page report, you’ll find the colour, material and finish forecast for the 2026/27 design direction JOY.
In response to the climate crisis, this story advocates for positivity over gloomy messaging. Rejecting tired eco-aesthetics, materials glow with bioluminescence and iridescence, while fuzzy, candied and jellied effects bring a youthful charm. Ethereal gradients contrast with smile-inducing patterns in a hyper-real nature-inspired palette.
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