2026/27
Pragmatic optimism, shaped by apocalyptic predictions and eco-paralysis. The CMF directions for the 2026/27 design direction JOY.
Fear of the unknown and subsequent lack of control is acknowledged and accepted. The CMF directions for the 2026/27 design direction DARK.
An intentional shift to slow down in response to rapid acceleration. The CMF directions for the 2026/27 design direction HOLD.
An eccentric, theatrical aesthetic that revels in exuberant exhibitionism. The CMF directions for the 2026/27 design direction TASTE.
An in-depth exploration of regional colour preferences with analysis and palettes for eight global regions. 2026/27 Design Directions TASTE, HOLD, DARK & JOY.
Colour planning tool for 2026/27 with complete palettes, colour flows, seasonal continuity colours, colour evolution and colour references.
Design Directions for 2026/27: TASTE, HOLD, DARK & JOY.