Pioneer

Bio-design, invasive species and material symbiosis. The CMF directions for the 2024/25 design direction PLANT.

Monolithic forms, elemental materials and muted tones. The CMF directions for the 2024/25 design direction PLAIN.

E-waste, mined materials and artificial geologies. The CMF directions for the 2024/25 design direction MINE.

Craft, folk storytelling and agricultural traditions. The CMF directions for the 2024/25 design direction GRAIN.

A sombre mood prevailed at this year’s Chelsea Flower Show, with the spotlight turned on sustainability, biodiversity and wellness.

Design Directions 2025 Part One: LAND & SOUL | Colour Now: 2024 MEMORY & HELTER-SKELTER | Focus on Lighting

Colour planning tool for 2024/25 with complete palettes, colour flows, seasonal continuity colours, colour evolution and colour references.