Pioneer

Engineered luxury, precision and discretion. The CMF directions for the 2025/26 design direction PAY.

Regional perspectives on LAND, SOUL, STILL LIFE and HACK, shaped by craft, material innovation and technology.

Design Directions 2026 Part One: SIN & MOON | Colour Now: 2025 LAND & SOUL | Focus on Food & Kitchens.

Diverse possibilities from creativity to fakery emerge from the rapid developments in AI. Social and market signals for the 2025 design direction HACK.

Finding value in the physical and everyday is a response to overconsumption and the frenzied speed of life. Social and market signals for the 2025 design direction STILL LIFE.

Climate anxiety, nature symbolism, feminism and folklore merge to reaffirm culture and identity. Social and market signals for the 2025 design direction SOUL.

The narrative around climate change and environmental protection is shifting from exercises in deprivation to celebration and positive action. Social and market signals for the 2025 design direction LAND.

Key colours and applications for the 2025 forecast.

An in-depth exploration of regional colour preferences with analysis and palettes for eight global regions. 2025/26 Design Directions PAY, CHANCE, SELF & FOREVER.